What are company culture videos?

Company culture videos are authentic films that show the real people, values, and day-to-day environment behind your business.

In Aberdeen and across Scotland, Reach Video produces company culture videos that help businesses attract the right talent and build trust with prospects. Unlike generic corporate content, culture videos let both candidates and customers see the humans behind the brand—how your team works, what they care about, and what it's actually like to partner with you. The result is better hiring decisions, stronger client relationships, and deeper trust with everyone who matters to your business.

Why do company culture videos work?

Show the Real Team Behind the Brand

Prospects and candidates wonder: "What are these people actually like?" A culture video reveals your team's character and dynamics in a way polished pitches and job ads can't.

Help Candidates Self-Select

Job ads hide your team behind corporate language. When candidatessee your actual culture, the right people picture themselves there—the wrongones move on.

Answer the Unspoken Client Questions

Prospects need to know: "Will these people be good partners when things get complicated?" Culture videos show how your team collaborates and treats each other—building confidence before the sale.

Attract Talent and Win Trust Simultaneously

One authentic culture video tackles both problems: it attracts candidates who'll thrive while giving prospects proof you're the kind of business they want to partner with.

How does our company culture video production process work?

Our Story-First Process ensures your culture video attracts the right people by answering two critical questions: What makes your culture distinct?
And who are the right people to bring it to life on camera?

Clarity Call

We identify what makes your culture distinct and which team members best represent it.


Story Design

We work out the questions and moments that will reveal the real experience—not rehearsed corporate speak, but authentic voices and genuine interactions.

Production

Documentary-style filming at your location. We capture your team in their natural environment, telling their own stories about why they're here and what makes it different.

Deployment

We show you where and how to use it—careers pages, job ads, social media, about pages—wherever candidates and customers need to see the human side.

What do company culture videos deliver for your business?

Company culture videos help you win talent and clients by showing—not telling—the people behind your business.

**For recruitment:**
The right candidates self-select in because they see themselves fitting
The wrong candidates self-select out, saving recruitment time and cost
Your careers page becomes compelling, not just a list of jobs
**For sales and client relationships:**
Prospects feel safer choosing you because they see who they'll be working with
The biggest buyer fear—"will these people be good partners?"—gets answered visually
Complex or long-term engagements feel less risky when clients see your team first
Relationships start stronger because expectations areset before the first meeting
**For your brand:**
Your business feels more human, trustworthy, and relatable
Your team feels valued because their voices and stories matter
You differentiate on values and people, not just claims and features

Company culture video production in Aberdeen

Reach Video produces company culture videos in Aberdeen, serving businesses across Scotland.

We help businesses that struggle to attract the right talent because their careers content feels flat, or need to build trust with prospects who wonder "will these people actually be good to work with?"

Before we film anything, we answer two questions: What makes your culture distinct? And who are the right people to bring it to life?

Strategy first, story second, then production.

Headshot of Elliot Hornell, Founder/Owner of Reach Video
Headshot of Elliot Hornell, Founder/Owner of Reach Video

What do company culture videos cost?

The investment is based on the talent and client trust challenge we're solving, not filming hours.

A single-location culture video featuring a few team members has different requirements than a multi-location series showcasing diverse departments. Your filming needs, the number of people featured, and how the video will be deployed all affect the investment.

On a Clarity Call, we'll get clear on what makes your culture distinct and which stories will resonate most with both candidates and prospects, which allows us to provide a proposal tied to the value we'll create. Every project includes our full Story-First Process: clarity call, story design, filming, editing, revisions, and deployment guidance.

You get full usage rights—use the video for recruitment, sales, proposals, onboarding—wherever people need to see the real you.

Ready to Get Started?

Let’s Discuss Your Company Culture Video

Book a Clarity Call. We'll ask a few strategic questions to confirm this is the right fit, then provide a clear proposal and timeline

What Our Clients Say

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"The films Reach Video created provided the undeniable proof. They've become a cornerstone of our sales process for building immediate trust."

— Scott Willox, Goldstar
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"The films translated the heart of our mission into powerful tools that have been vital for our fundraising."

— Erica Banks, Friends of ANCHOR
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"The film became my single best sales tool—it does the heavy lifting for me, so clients 'get it' before we even speak."

— Tess Day, Mindblox
Book a Clarity Call
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Common questions about brand story film production

What do company culture videos cost?

The investment is based on the talent and client trust challenge we're solving, not filming hours. The number of people featured, filming locations, and deployment strategy all affect the investment. On a clarity call, we'll identify what makes your culture distinct and provide a proposal tied to the value we'll create.

How long does it take?

Usually 3-5 weeks from clarity call to final delivery, depending on team scheduling and locations. We'll be specific about timing once we understand your needs.

What's included?

Clarity call, story design, filming at yourlocation(s), editing, revisions, and deployment guidance. Full usage right sincluded.

Do you work outside Aberdeen?

Yes. We're based in Aberdeen but work across Scotlandand beyond. We film at your location.

What do you need from us?

We need to understand what makes your culturedistinct, which team members best represent it, and what kind of talent you'retrying to attract. We handle everything else.

How many rounds of changes are included?

Two rounds of revisions are standard. Most projects don't need more because we get the story right in the design phase.

What makes your approach different?

We don't create corporate recruitment videos with stock music and staged scenes. We capture real people in their real environment, telling authentic stories about why they're there and what makes it different.

Will our team be comfortable on camera?

Most people aren't naturally "camera-ready," and that's actually better—authenticity attracts better talent than polish. Our guided, conversational approach puts people at ease. The result is credible because they're real team members, not actors.

What's the difference between a culture video and a brand story film?

Company culture videos show the "inside view"—the real people, values, and environment behind your business. They help talent decide if they'll fit and help clients feel confident about who they're partnering with. Brand story films show the "why we matter" narrative—your purpose, identity, and what makes you different in the market. Both humanise your business, but culture is about relationship and fit; brand story is about differentiation and meaning.

Where should we use culture videos?

**For recruitment:** Careers pages, job postings, LinkedIn, onboarding materials, and internal communications.**For sales and client relationships:
** Key service pages, proposals, credentials decks, sales meetings, ABM campaigns, and client kick-offs.
Culture videos work anywhere candidates need to see if they'll fit, or clients need to feel confident about who they're partnering with.

Can we use culture videos for both recruitment and sales?

Absolutely. Company culture videos are powerful relationship-building assets that work for both. They attract talent by showing what it's like to work here. They build client trust by showing who clients will actually be working with. The biggest buyer fear isn't "will the product work?"—it's "will these people be good partners when things get messy?" Culture videos answer that question before it's even asked.