If They Can't Picture It,
They Can't Buy It
You can explain your process. You can describe your approach. But when a prospect asks "can you give me an example?" or "what does that actually look like in practice?" - that's when descriptions fall short.
A real customer telling their story does what your sales pitch never can: it lets prospects see themselves in your work. They understand what you do, how you do it, and what results to expect - not because you told them, but because they saw it.
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