Corporate video can take many forms depending on what your organisation needs to communicate. Common formats include company overview videos, customer success stories, recruitment videos, internal communications content, and training or onboarding videos. The right format depends on the message you need your audience to understand.

Corporate video focuses on explaining what your organisation does, while brand storytelling focuses on what makes you different. Corporate videos are typically used to communicate services, capabilities, or processes. Brand story videos explore purpose, identity, and differentiation — helping audiences connect on a deeper level.

Corporate videos usually feature the people closest to the work being described. This may include leadership teams, technical specialists, or frontline staff. Choosing the right contributors is part of the Story Design phase and plays a major role in how authentic and credible the video feels.

Corporate videos are typically used on websites, presentations, proposals, and sales materials. They are often placed on homepage or About pages, included in proposals, or used during presentations to introduce the organisation quickly and clearly.

Video production costs depend on the communication challenge, filming requirements, and how the video will be used.
‍The investment is based on the business outcome you're trying to achieve rather than simply the number of filming days. Story complexity, locations, contributors, and distribution all influence the final cost. During a Clarity Call, we’ll provide a clear proposal aligned to your goals.

Most projects require your input during planning, filming, and feedback stages.
‍We’ll guide you through each step, including identifying contributors, scheduling filming, and reviewing drafts. Our structured process keeps demands on your time clear and manageable.