What are recruitment videos?

Recruitment videos are role-focused films designed to attract better candidates for specific positions by showing what the job offers, who succeeds in it, and why people should apply.

In Aberdeen and across Scotland, Reach Video produces recruitment videos that help businesses fill hard-to-fill roles faster and with better-fit candidates. Unlike generic job ads that blend together, recruitment videos bring roles to life—showing the team, the environment, the progression, and what makes the opportunity genuinely worth applying for. The result is higher quality applicants, reduced time-to-hire, and better candidate fit.

Headshot of Elliot Hornell, Founder/Owner of Reach Video

Why do recruitment videos work?

Stand Out From Generic Listings

Text-only job ads all sound the same. A recruitment video shows the actual team, workplace, and culture that makes your role different.

Help Candidates Self-Assess Fit

When candidates see real progression paths and what success lookslike, they can picture themselves in the role—or realise it's not for them.

Attract the Right People

Video pre-qualifies applicants. The right candidates lean in because they understand what you're offering. The wrong ones move on.

Reduce Time-to-Hire

You'll spend less time sifting through unsuitable applications. Your hiring process shortens because you're only speaking with candidates who already get the role.

How does our recruitment video production process work?

Our Story-First Process ensures your recruitment videos attract better candidates by answering two critical questions: What makes this role worth applying for?
And who are the people who succeed in it?

Clarity Call

We identify what makes the role distinct, who you'retrying to attract, and what's currently stopping good candidates from applying.


Story Design

We work out which team members to feature, whatbenefits and progression to highlight, and how to structure the video socandidates self-select based on genuine fit.

Production

Documentary-style filming at your location. Wecapture the real team, real environment, and real opportunities—not genericstock footage and scripted corporate speak.

Deployment

We show you where and how to use it—careers pages, job boards, LinkedIn, social campaigns—wherever candidates need to see what makes the role worth their time.We show you where and how to use it for bestresults.

What do recruitment videos deliver for your business?

Recruitment videos turn hard-to-fill roles into competitive opportunities by showing candidates exactly what they're signing up for.

Better quality applicants who understand the role and want what it offers
Faster time-to-hire because candidates pre-qualify themselves
Reduced recruitment costs by cutting poor-fit applications- Hiring managers spend less time explaining basics in early interviews
Improved offer acceptance rates because expectations are already set
Lower early-stage attrition when people join with realistic expectations

Recruitment video production in Aberdeen

Reach Video produces recruitment videos in Aberdeen, serving businesses across Scotland.

We help businesses that struggle to fill specific roles because job ads aren't cutting through, or need to attract specialised talent in competitive markets where generic listings get ignored.

Before we film anything, we answer two questions: What makes this role worth applying for? And who are the people who succeed in it?

Strategy first, story second, then production.

Headshot of Elliot Hornell, Founder/Owner of Reach Video
Headshot of Elliot Hornell, Founder/Owner of Reach Video

What do recruitment videos cost?

The investment is based on the hiring challenge we're solving, not filming hours.

A single recruitment video for one role has different requirements than a series covering multiple departments or locations. Your filming needs, the number of roles featured, and how the videos will be deployed all affect the investment.

On a Clarity Call, we'll get clear on which roles you need to fill and what's currently stopping good candidates from applying, which allows us to provide a proposal tied to the value we'll create. Every project includes our full Story-First Process: clarity call, story design, filming, editing, revisions, and deployment guidance.

You get full usage rights—use the videos on careers pages, job boards, LinkedIn, and recruitment campaigns.

Ready to Get Started?

Let’s Discuss Your Recruitment Video

Book a Clarity Call. We'll ask a few strategic questions to confirm this is the right fit, then provide a clear proposal and timeline.

What Our Clients Say

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"The films Reach Video created provided the undeniable proof. They've become a cornerstone of our sales process for building immediate trust."

— Scott Willox, Goldstar
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"The films translated the heart of our mission into powerful tools that have been vital for our fundraising."

— Erica Banks, Friends of ANCHOR
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"The film became my single best sales tool—it does the heavy lifting for me, so clients 'get it' before we even speak."

— Tess Day, Mindblox
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Common questions about brand story film production

What do recruitment videos cost?

The investment is based on the hiring challenge we're solving, not filming hours. The number of roles featured, filming locations, and deployment strategy all affect the investment. On a clarity call, we'll identify which roles need video and provide a proposal tied to the value we'll create.

How long does it take?

Usually 3-5 weeks from clarity call to finaldelivery, depending on team scheduling and filming locations. We'll be specificabout timing once we understand your hiring needs.

What's included?

Clarity call, story design, filming at your location(s), editing, revisions, and deployment guidance. Full usage rights included.

Do you work outside Aberdeen?

Yes. We're based in Aberdeen but work across Scotland and beyond. We film at your location.

What do you need from us?

We need to understand the role(s) you're trying to fill, who succeeds in them, what's currently stopping good candidates from applying, and what progression or benefits make the opportunity compelling. We handle everything else.

How many rounds of changes are included?

Two rounds of revisions are standard. Most projects don't need more because we get the story right in the design phase.

What makes your approach different?

We don't create generic "great place to work" videos. We create role-focused content that helps candidates self-assess fit. By showing the actual team, real progression, and genuine day-to-day reality, we attract people who want what you're actually offering—not what they imagine it might be.

Should we create one video or multiple recruitment videos?

It depends on your hiring priorities. If you have one critical hard-to-fill role, start there. If you're hiring across multiple departments or locations, a series of role-specific videos gives candidates clarity on exactly what they're applying for. We'll help you prioritise based on your biggest hiring challenges.

What's the difference between recruitment videos and company culture videos?

Recruitment videos are role-focused and campaign-driven—designed to fill specific positions with better candidates faster. They highlight particular jobs, benefits, progression, and clear calls-to-action to apply. Company culture videos are evergreen employer brand assets that show what it's like to work at your company overall—values, environment, team dynamics. Think of it this way: culture videos define your employer brand; recruitment videos sell specific opportunities within that brand.

Can we use recruitment videos on job boards and LinkedIn?

Absolutely. Recruitment videos are designed for active hiring campaigns. Use them on careers pages, job boards like Indeed and LinkedIn Jobs, organic LinkedIn posts, targeted social ads, and anywhere candidates are researching opportunities. The clearer candidates are about the role before applying, the better your applicant quality.

How do we measure if recruitment videos are working?

Track application volume and quality for roles with video versus without. Look at time-to-hire, offer acceptance rates, and early-stage retention. The best indicator is often qualitative—when candidates show up to interviews already understanding the role and excited about what you're offering, the video is working.