Many businesses can explain what they do.

Far fewer communicate who they are and why they’re different.

That difference matters more than most organisations realise.

A brand story video reveals the human story behind a business — its origins, values, beliefs, and purpose. It helps audiences connect emotionally with the people and ideas that drive the company forward.

At Reach Video, brand storytelling is where our Story-First approach is most powerful. These films are designed to move beyond information and create genuine connection with the audience you want to reach.

Trusted by businesses who need results, not just video
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Why Businesses Invest in Brand Story Video

While corporate videos often focus on explaining services or capabilities, brand story videos focus on identity and meaning.

They help audiences understand:

Who the organisation really is
What it believes in
What motivates the people behind the business
Why it exists beyond simply selling a product or service
What makes it different from other organisations in the same space
Why clients, partners, or employees choose to be part of its journey

Brand storytelling works because people connect with people and purpose, not just features or services.

For organisations competing in crowded markets, that emotional connection can become a powerful differentiator.

What Makes an Effective Brand Story Video

The strongest brand story videos don’t feel like marketing.

They feel like authentic human stories.

Instead of presenting a list of company facts, the film reveals the deeper narrative behind the organisation.

Effective brand story videos typically explore:

The origin of the company
The beliefs or values that drive the work
The challenges that shaped the organisation
The vision for the future

Our Story-First Approach

Brand storytelling requires more than simply filming interviews or editing together attractive visuals.

The most powerful brand stories emerge from careful narrative design before production begins.

Before filming starts, we focus on:

01

Identifying what makes the organisation different

02

Understanding the emotional message that needs to land

03

Shaping the narrative arc of the story

04

Deciding which voices should tell the story on camera

Only once the story is clear do we move into production.

This ensures the final film captures something real — not just a polished marketing message, but the authentic character of the organisation.

Examples of Our Work

Every project is different, but the examples below demonstrate how story-driven video helps organisations communicate clearly, build trust, and connect with the people who matter.
Vision story making a complex offshore wind project relatable through local voices.
Founder story revealing mission and lived experience behind Ryedaura’s purpose-driven business.

Types of Brand Story Video

Brand story videos can take several forms depending on the organisation and its story.

Common approaches include:

Founder Story Videos

Exploring the origins of the business and the motivation behind its creation.

Brand Origin Stories

Revealing the journey that shaped the organisation and the values it represents today.

Vision or Mission Stories

Communicating what the organisation stands for and the change it wants to create.

Purpose-Driven Brand Films

Highlighting the deeper impact of the organisation’s work and the people it serves.

Brand Storytelling for Aberdeen Businesses

Many organisations in Aberdeen operate in industries where services and technologies can appear similar from the outside.

Brand storytelling helps businesses stand out by revealing the people, values, and ideas behind the work.

This approach is particularly valuable for organisations in sectors such as:

Energy (Oil & Gas and Renewables)
Business and Professional Services
Food & Drink and Agriculture
Charities and Third-Sector Organisations

In these industries, the brand story can become the difference between simply being understood and being remembered.

Our Video Production Process

Every project follows a clear four-stage process designed to remove uncertainty and ensure the video achieves its intended outcome.
Clarity Call

We begin by understanding the business challenge the video needs to solve and what the audience needs to understand or feel after watching.

Story Design

We design the structure of the video, identify the right contributors, and shape the message that will land clearly with your audience.

Production

Filming captures real people, authentic conversations, and the environments where the work happens.

Deployment

We guide you on how to use the finished video effectively across your website, sales materials, marketing campaigns, or internal communications.

Frequently Asked Questions about BRand Story Video Production

What does brand story video production cost?

The investment is based on the differentiation challenge we’re solving rather than filming hours alone. Story complexity, filming requirements, and how the video will be used all influence the final investment. During a Clarity Call we’ll explore what makes your organisation different and provide a proposal tied to the value the film will create.

How long does it take?

Most brand story projects take four to eight weeks from the initial Clarity Call to final delivery. Once we understand the story and production requirements we’ll provide a clear timeline.

What's included?

Clarity Call, story design, filming, editing, revisions, and guidance on how to deploy the finished video effectively. Full usage rights are included.

Do you work outside Aberdeen?

Yes. We’re based in Aberdeen but work with organisations across Scotland and beyond. Filming usually takes place at your location.

What do you need from us?

We need to understand the business problem you're solving, who your audience is, and what success looks like. Once that’s clear, we manage the rest of the production process.

How many rounds of changes are included?

Two rounds of revisions are included as standard. Because we invest time in getting the story right during the design phase, most projects don’t require more.

What types of brand story videos do you produce?

Founder stories, brand origin films, purpose-driven brand films, vision stories, and narrative brand videos. The right format depends on what makes your organisation unique and who needs to understand that.

How is brand storytelling different from corporate video?

Corporate video focuses on explaining what a business does.

Brand storytelling focuses on who the organisation is and why it exists.

One appeals primarily to the head — helping audiences understand services or capabilities.

The other appeals to the heart — creating emotional connection and long-term brand differentiation.

Both can be valuable depending on the goal.

Ready to Get Started?

Let’s Solve the Right Problem

Many organisations start by searching for a specific type of video because they know something needs to be communicated more clearly.

Sometimes that initial idea is the right solution. Sometimes a different approach will be more effective.

The best place to start is a Clarity Call, where we explore what you're trying to achieve and determine the right story to tell.

Book A clarity Call
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