Many businesses explore company overview video production when they need a clearer way to introduce their organisation and explain what they do.

A strong company overview video helps potential clients quickly understand:

Who you are

What you do

Who you help

Why your business is different

When someone lands on your website, reads a proposal, or researches your company, an overview video can communicate that story far faster than written content alone.

At Reach Video, every project begins with clarity and story design before production starts. Our Story-First approach ensures the final video explains your business clearly and builds trust with the people you want to reach.

Trusted by businesses who need results, not just video
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Why Businesses Use Company Overview Videos

A company overview video is often the first piece of content people see when researching a business.

Organisations typically invest in overview videos when they need to:

Introduce their business to potential clients
Explain their services clearly
Support website visitors who want to quickly understand what they do
Create a strong introduction for sales presentations
Strengthen credibility and trust with new audiences
Provide a clear explanation of the company for recruitment or partnerships

For many organisations, a company overview video becomes the foundation of their communication strategy.

What Makes an Effective Company Overview Video

Many company overview videos struggle to hold attention because they try to say everything about the business at once.

A long list of facts rarely helps viewers understand what actually matters.

The most effective overview videos focus on a simple structure:

A clear introduction to the business
The problem the company helps solve
The services or expertise offered
Proof through examples, clients, or experience

Our Story-First Approach

At Reach Video, we believe the most important part of any video happens before filming begins.

Instead of jumping straight into production, we focus on clarifying the message and story first.

Before filming begins we work to:

01

Define the goal of the video

02

Identify the audience it needs to reach

03

Shape the story structure

04

Decide what visuals will support the explanation

This ensures the final video is clear, focused, and designed to communicate effectively rather than simply look impressive.

Examples of Our Work

Every project is different, but the examples below demonstrate how story-driven video helps organisations communicate clearly, build trust, and connect with the people who matter.
First Aid Work Aberdeen & Aberdeenshire Company Video
GUH Company Overview

Typical Structure of a Company Overview Video

A strong company overview video usually follows a simple narrative flow.

Hook

A short introduction that captures attention and frames what the business does.

What You Do

A clear explanation of the services or expertise offered.

Who You Help

An explanation of the industries, clients, or problems the company works with.

How You Do It

Insight into the approach, process, or values behind the work.

Proof

Examples, results, or client stories that build credibility.

Call to Action

A clear next step for viewers who want to learn more.

Company Overview Videos for Aberdeen Businesses

Many organisations in Aberdeen operate in sectors where services and expertise can be difficult to explain quickly.

Company overview videos are particularly valuable for organisations in industries such as:

Energy (Oil & Gas and Renewables)
Business and Professional Services
Manufacturing and Engineering
Charities and Third-Sector Organisations

In these sectors, the ability to clearly explain what your organisation does can make a significant difference in how potential clients perceive your expertise.

Our Video Production Process

Every project follows a clear four-stage process designed to remove uncertainty and ensure the video achieves its intended outcome.
Clarity Call

We begin by understanding the business challenge the video needs to solve and what the audience needs to understand or feel after watching.

Story Design

We design the structure of the video, identify the right contributors, and shape the message that will land clearly with your audience.

Production

Filming captures real people, authentic conversations, and the environments where the work happens.

Deployment

We guide you on how to use the finished video effectively across your website, sales materials, marketing campaigns, or internal communications.

Frequently asked questions about company overview video production

What does company overview video production cost?

The investment depends on the communication challenge we’re solving rather than filming hours alone. Story complexity, filming requirements, and where the video will be used all influence the final cost. On a Clarity Call we’ll understand what you're trying to achieve and provide a proposal tied to the value the video will create.

How long does it take?

Most company overview videos take four to eight weeks from the initial Clarity Call to final delivery. Once we understand the scope of the project we’ll provide a clear timeline.

What's included?

Clarity Call, story design, filming, editing, revisions, and guidance on how to deploy the finished video effectively. Full usage rights are included.

Do you work outside Aberdeen?

Yes. We’re based in Aberdeen but work with organisations across Scotland and beyond. Filming usually takes place at your location.

What do you need from us?

We need to understand the business problem you're solving, who your audience is, and what success looks like. Once that’s clear, we manage the rest of the production process.

How many rounds of changes are included?

Two rounds of revisions are included as standard. Because we invest time in getting the story right during the design phase, most projects don’t require more.

What makes your approach different?

Before filming begins we answer two key questions:

  • What are you trying to achieve?
  • What story will make that clear?

Many overview videos fail because they try to communicate everything at once. Our Story-First approach ensures the message is focused and easy to understand.

How is a company overview video different from a corporate video?

A company overview video focuses specifically on introducing a business and helping audiences understand what it does.

A corporate video is a broader category that can include internal communications, recruitment videos, or customer stories.

Overview videos are often the starting point for a company’s video strategy.

Ready to Get Started?

Let’s Solve the Right Problem

Many organisations start by searching for a specific type of video because they know something needs to be communicated more clearly.

Sometimes that initial idea is the right solution. Sometimes a different approach will be more effective.

The best place to start is a Clarity Call, where we explore what you're trying to achieve and determine the right story to tell.

Book A clarity Call
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