Video Production Service

Explainer Video Production Aberdeen

Explainer Videos That Make Complex Ideas Easy to Understand

Many businesses look for explainer video production when they need a clearer way to communicate how their product, service, or process works.

Explainer videos are particularly valuable for organisations that deal with complex ideas, technical services, or unfamiliar concepts. When done well, they help audiences understand quickly — turning confusion into clarity.

At Reach Video, we take a Story-First approach to explainer videos. Instead of starting with animation or production decisions, we begin by understanding the communication challenge and designing the story that will make the explanation clear.

This ensures the final video helps your audience understand not just what you do, but why it matters.

Trusted by businesses who need results, not just video

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Why Businesses Use Explainer Videos

Explainer videos are often used when businesses need to simplify complex information and help audiences understand something quickly.

Organisations typically invest in explainer videos when they need to:

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Explain how a product or service works

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Introduce a new product or platform

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Simplify complex technical concepts

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Guide customers through a process

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Support marketing or sales conversations

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Improve clarity on a website or landing page

A well-designed explainer video can make information easier to absorb and help viewers grasp key ideas within seconds.

What Makes an Effective Explainer Video

Many explainer videos fail because they focus on visuals before the explanation itself is clear.

Animations and graphics may look impressive, but if the underlying message is confusing, the video won’t achieve its goal.

The most effective explainer videos focus on:

A clear problem the viewer recognises

A simple explanation of the solution

Visuals that reinforce understanding

A structure that keeps viewers engaged from beginning to end

Our Story-First Approach

At Reach Video, every explainer video begins by understanding the communication challenge the video needs to solve.

Before filming or animation begins we focus on:

01

Identifying the audience and what they already understand

02

Clarifying the key idea that needs to land

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Simplifying the explanation into a clear narrative

04

Designing visuals that reinforce understanding

Only once the explanation is clear do we move into production.

This ensures the final video does more than explain a concept — it makes that concept easy for the audience to understand and remember.

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Types of Explainer Video

Explainer videos can take several forms depending on the situation and audience.

Common types of explainer video include:

Service Explainer Videos

Explain how a service works and what value it provides to clients.

Product Explainer Videos

Demonstrate how a product works and highlight the benefits it delivers.

→ Product Video Production Aberdeen

Process Explainer Videos

Help audiences understand a process or workflow step by step.

How-It-Works Videos

Show the practical steps involved in using a service or product.

Website Explainer Videos

Help visitors quickly understand what a company does when they first arrive on the website.

→ Landing Page Video Production Aberdeen

Explainer Videos for Aberdeen Businesses

Many organisations in Aberdeen operate in industries where products, technologies, or services can be complex.

Explainer videos help translate those ideas into something clear and accessible for clients, stakeholders, or new audiences.

We frequently create explainer videos for organisations in sectors such as:

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Energy (Oil & Gas and Renewables)

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Business and Professional Services

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Digital Technology

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Manufacturing & Engineering

In these industries, the ability to explain complex ideas clearly can make a significant difference to how quickly potential clients understand the value of what you do.

Our Video Production Process

Every project follows a clear four-stage process designed to remove uncertainty and ensure the video achieves its intended outcome.

Clarity Call

We begin by understanding the business challenge the video needs to solve and what the audience needs to understand or feel after watching.

Story Design

We design the structure of the video, identify the right contributors, and shape the message that will land clearly with your audience.

Production

Filming captures real people, authentic conversations, and the environments where the work happens.

Deployment

We guide you on how to use the finished video effectively across your website, sales materials, marketing campaigns, or internal communications.

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Frequently asked questions about explainer video production

What does explainer video production cost?

The investment is based on the communication challenge we’re solving rather than simply the production time. The complexity of the concept, filming requirements, and how the video will be used all influence the final investment. During a Clarity Call we’ll understand what you're trying to explain and provide a proposal based on the value the video will create.

How long does it take?

Most explainer video projects take four to eight weeks from the initial Clarity Call to final delivery. Once we understand the concept and production requirements, we’ll provide a clear timeline.

What's included?

Clarity Call, story design, filming, editing, revisions, and guidance on how to deploy the finished video effectively. Full usage rights are included.

Do you work outside Aberdeen?

Yes. We’re based in Aberdeen but work with organisations across Scotland and beyond. Filming usually takes place at your location.

What do you need from us?

We need to understand the business problem you're solving, who your audience is, and what success looks like. Once that’s clear, we manage the rest of the production process.

How many rounds of changes are included?

Two rounds of revisions are included as standard. Because we invest time in getting the story right during the design phase, most projects don’t require more.

What types of explainer videos do you produce?

Service explainers, product explainers, process explainers, how-it-works videos, and website explainer videos. The right format depends on the concept you need to communicate.

How is an explainer video different from a corporate video?

An explainer video focuses on clarifying a concept or process so the audience understands how something works.

Corporate video typically focuses on introducing a company and explaining what it does.

Both approaches can be valuable depending on the communication challenge.

Ready to Get Started?

Let’s Solve the Right Problem

Many organisations start by searching for a specific type of video because they know something needs to be communicated more clearly.

Sometimes that initial idea is the right solution. Sometimes a different approach will be more effective.

The best place to start is a Clarity Call, where we explore what you're trying to achieve and determine the right story to tell.

Book A clarity Call

hello@reachvideo.co.uk

01224 548 848

Video Production Service

Explainer Video Production Aberdeen

Why Businesses Use Explainer Videos

What Makes an Effective Explainer Video

Our Story-First Approach

01

02

03

04

Types of Explainer Video

Service Explainer Videos

Product Explainer Videos

Process Explainer Videos

How-It-Works Videos

Website Explainer Videos

Explainer Videos for Aberdeen Businesses

Our Video Production Process

Frequently asked questions about explainer video production

Ready to Get Started?

Let’s Solve the Right Problem