Landing pages are designed to turn interest into action.

Whether the goal is generating enquiries, promoting a service, launching a product, or capturing leads, the success of a landing page depends on how clearly it communicates its message.

This is where landing page video can make a significant difference.

A well-designed video can help visitors quickly understand:

What the offer is

Why it matters

How it helps them

What they should do next

At Reach Video, we create story-driven landing page videos designed to support conversion — helping visitors understand the message quickly and feel confident taking the next step.

Trusted by businesses who need results, not just video
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Why Landing Pages Perform Better With Video

When someone arrives on a landing page, they are often deciding within seconds whether the content is relevant to them.

Video helps accelerate that decision.

Instead of asking visitors to read large amounts of text, a landing page video can:

Introduce the message clearly
Explain the value of the offer
Demonstrate a product or service
Reinforce credibility and trust
Guide the viewer toward the desired action
Capture attention before visitors leave

Many organisations find that adding video to a landing page significantly improves engagement and conversion.

What Makes an Effective Landing Page Video

Landing page videos need to be focused and purposeful.

Unlike longer brand films or documentary-style stories, these videos are designed to support a specific action.

Effective landing page videos typically include:

A clear explanation of the offer or service
A strong opening that captures attention
Visuals that reinforce the message
A clear call to action

Our Story-First Approach

At Reach Video, landing page videos begin with understanding the conversion goal of the page.

Before filming begins we focus on:

01

Identifying the audience arriving at the page

02

understanding the problem the offer solves

03

shaping the narrative around that solution

04

designing visuals that reinforce the message

Only once the message and story are clear do we move into production.

This ensures the final video supports the purpose of the landing page, helping visitors move from curiosity to action.

Types of Landing Page Video

Landing page videos can take several forms depending on the purpose of the page.

Common formats include:

Service Introduction Videos

Short videos explaining a service or offering clearly.

Explainer Video Production Aberdeen

Product Demonstration Videos

Videos showing how a product works and why it is valuable.

Product Video Production Aberdeen

Campaign Landing Page Videos

Videos supporting marketing campaigns or specific promotions.

Promotional Video Production Aberdeen

Lead Generation Videos

Videos designed to encourage visitors to submit an enquiry or sign up for more information.

Landing Page Videos for Aberdeen Businesses

Landing page video can be particularly valuable for organisations that rely on online enquiries or marketing campaigns.

Businesses in sectors such as:

Digital Technology
Business and Professional Services
Energy (Oil & Gas and Renewables)
Charities and Third-Sector Organisations

often benefit from video because it helps explain complex services clearly and build trust quickly. For visitors arriving from search engines, ads, or social media, video can provide an immediate and compelling introduction.

Our Video Production Process

Every project follows a clear four-stage process designed to remove uncertainty and ensure the video achieves its intended outcome.
Clarity Call

We begin by understanding the business challenge the video needs to solve and what the audience needs to understand or feel after watching.

Story Design

We design the structure of the video, identify the right contributors, and shape the message that will land clearly with your audience.

Production

Filming captures real people, authentic conversations, and the environments where the work happens.

Deployment

We guide you on how to use the finished video effectively across your website, sales materials, marketing campaigns, or internal communications.

Frequently Asked Questions about Landing Page Video Production

What does landing page video production cost?

The investment depends on the communication challenge we’re solving and how the video will be used within your marketing campaign. During a Clarity Call we’ll explore the purpose of the landing page and provide a proposal based on the value the video will create.

How long should a landing page video be?

Most landing page videos are between 60 and 120 seconds, depending on the complexity of the offer and the audience.

What's included?

Clarity Call, story design, filming, editing, revisions, and guidance on how to deploy the finished video effectively. Full usage rights are included.

Do you work outside Aberdeen?

Yes. We’re based in Aberdeen but work with organisations across Scotland and beyond. Filming usually takes place at your location.

What do you need from us?

We need to understand the business problem you're solving, who your audience is, and what success looks like. Once that’s clear, we manage the rest of the production process.

How many rounds of changes are included?

Two rounds of revisions are included as standard. Because we invest time in getting the story right during the design phase, most projects don’t require more.

Where should a landing page video be placed?

In most cases the video works best near the top of the landing page, where it can quickly introduce the offer and capture attention. Placing the video early allows visitors to understand the message within seconds and decide whether the page is relevant to them.

What makes your approach different?

Many landing page videos simply present information.

Our approach focuses on clarifying the story behind the offer first, ensuring the video communicates clearly and encourages viewers to take action.

Ready to Get Started?

Let’s Solve the Right Problem

Many organisations start by searching for a specific type of video because they know something needs to be communicated more clearly.

Sometimes that initial idea is the right solution. Sometimes a different approach will be more effective.

The best place to start is a Clarity Call, where we explore what you're trying to achieve and determine the right story to tell.

Book A clarity Call
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