Businesses often explore promotional video production when they want to attract attention, launch something new, or generate momentum around a campaign.

Promotional videos are designed to create energy around a message. They help organisations introduce new ideas, highlight key offerings, and encourage audiences to take the next step.

A strong promotional video quickly communicates:

What’s being announced or promoted

Why it matters

What the audience should do next

At Reach Video, promotional videos are developed using a Story-First approach. Rather than focusing purely on visuals or editing style, we design a narrative that captures attention and clearly communicates the message behind the campaign.

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Why Businesses Use Promotional Videos

Promotional videos are commonly used when organisations need to generate interest or excitement around a message.

Businesses often invest in promotional video when they want to:

Launch a new product or service
Support a marketing campaign
Promote an event or initiative
Attract attention on social media
Drive traffic to a website or landing page
Introduce an announcement or new offering

In these situations, a well-crafted video can quickly capture attention and encourage audiences to engage.

What Makes an Effective Promotional Video

Many promotional videos focus heavily on visual style but fail to communicate a clear message.

A successful promotional video needs more than strong visuals — it needs a clear idea and a compelling story.

The most effective promotional videos focus on:

A clear message or announcement
A strong opening that captures attention
Visuals that reinforce the story
A clear call to action

Our Story-First Approach

At Reach Video, promotional videos begin with clarifying the message rather than jumping straight into production.

Before filming begins we focus on:

01

Understanding the purpose of the campaign

02

Identifying the audience the video needs to reach

03

Shaping the narrative structure

04

Planning visuals that support the message

Once the story is clear, production can focus on bringing that narrative to life.

This approach ensures the video supports the wider marketing campaign rather than simply existing as a standalone piece of content.

Types of Promotional Video

Promotional videos can take many different forms depending on the campaign or initiative being supported.

Common formats include:

Campaign Videos

Short films designed to promote a campaign, product launch, or initiative.

Marketing Videos

Content created to attract attention and generate interest across marketing channels.

Launch Videos

Videos used to introduce a new product, service, or announcement.

Social Media Promotional Videos

Short-form content designed to capture attention quickly within social media feeds.

→ Social Media Video Production Aberdeen

Landing Page Videos

Promotional videos designed to support a specific landing page or marketing funnel.

Landing Page Video Production Aberdeen

Promotional Video for Aberdeen Businesses

Organisations across Aberdeen use promotional video to communicate new ideas and initiatives clearly.

Promotional video can be particularly effective for businesses in sectors such as:

Energy (Oil & Gas and Renewables)
Business and Professional Services
Manufacturing and Engineering
Charities and Third-Sector Organisations

In competitive markets, promotional videos can help organisations stand out and communicate key messages quickly.

Our Video Production Process

Every project follows a clear four-stage process designed to remove uncertainty and ensure the video achieves its intended outcome.
Clarity Call

We begin by understanding the business challenge the video needs to solve and what the audience needs to understand or feel after watching.

Story Design

We design the structure of the video, identify the right contributors, and shape the message that will land clearly with your audience.

Production

Filming captures real people, authentic conversations, and the environments where the work happens.

Deployment

We guide you on how to use the finished video effectively across your website, sales materials, marketing campaigns, or internal communications.

Frequently Asked Questions about Promotional Video Production

What does promotional video production cost?

The investment depends on the campaign and the communication challenge rather than simply the filming time. Factors such as story complexity, filming requirements, and where the video will be used all influence the final cost. During a Clarity Call we’ll explore the campaign objectives and provide a proposal based on the value the video will create.

How long does it take?

Most promotional video projects take four to eight weeks from the initial Clarity Call to final delivery. Once we understand the scope of the campaign we’ll provide a clear timeline.

What's included?

Clarity Call, story design, filming, editing, revisions, and guidance on how to deploy the finished video effectively. Full usage rights are included.

Do you work outside Aberdeen?

Yes. We’re based in Aberdeen but work with organisations across Scotland and beyond. Filming usually takes place at your location.

What do you need from us?

We need to understand the business problem you're solving, who your audience is, and what success looks like. Once that’s clear, we manage the rest of the production process.

How many rounds of changes are included?

Two rounds of revisions are included as standard. Because we invest time in getting the story right during the design phase, most projects don’t require more.

What makes your approach different?

Many promotional videos focus primarily on visual style.

Our approach focuses on clarifying the message and story first, ensuring the video communicates clearly and supports the wider campaign.

What types of promotional videos do you produce?

Campaign videos, launch videos, marketing videos, social media promotions, and announcement videos. The right format depends on the campaign and the audience you want to reach.

Ready to Get Started?

Let’s Solve the Right Problem

Many organisations start by searching for a specific type of video because they know something needs to be communicated more clearly.

Sometimes that initial idea is the right solution. Sometimes a different approach will be more effective.

The best place to start is a Clarity Call, where we explore what you're trying to achieve and determine the right story to tell.

Book A clarity Call
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