Many businesses explore corporate video production when they need a clearer way to introduce their company, explain their services, or build credibility with potential clients.

Corporate video is widely used by organisations that want to communicate their expertise, demonstrate professionalism, and make it easier for prospects to understand what they do.

At Reach Video, we approach corporate video differently. Instead of starting with cameras and production decisions, we begin by clarifying the message and story that will make the video effective.

Our Story-First Process ensures that the final video communicates clearly, builds trust with the right audience, and supports your wider business goals.

Trusted by businesses who need results, not just video
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Why Businesses Invest in Corporate Video

Businesses often consider corporate video production when they need to communicate clearly with clients, partners, or stakeholders.

Corporate video is particularly useful when organisations need to:

Introduce their company to potential clients
Explain complex services or solutions
Strengthen credibility with real examples of their work
Support sales conversations and proposals
Attract the right employees through recruitment content
Communicate key messages internally or externally

When done well, a corporate video helps people understand what you do and why it matters much faster than written content alone.

What Makes an Effective Corporate Video

Many corporate videos fail for a simple reason: the focus is placed on production before the message and story are clear.

A visually impressive video doesn’t necessarily communicate why a business matters or why a client should choose it.

The most effective corporate videos focus on:

A clear explanation of what the organisation does
The people behind the business
Real examples of the work delivered
A story structure that keeps viewers engaged

Our Story-First Approach

Many video projects begin by discussing equipment, filming days, or editing styles.

The problem is that when business video fails, it’s rarely because it looks bad.

It fails because no one clarified the story before production began.

At Reach Video, every corporate video begins by understanding the business challenge the video needs to solve.

Before filming starts we focus on:

01

Understanding the audience

02

Clarifying the message that needs to land

03

Identifying the right people to feature

04

Designing the structure of the story

Only once the story is clear do we move into production.

This approach ensures the final video communicates clearly and supports the goals of your business.

Examples of Our Work

Every project is different, but the examples below demonstrate how story-driven video helps organisations communicate clearly, build trust, and connect with the people who matter.
Goldstar - Customer Stories — Turned service claims into undeniable proof by letting real customers tell the story.
A Town Called Bruce — Shifted a polarised industry conversation by giving a voice to offshore workers.

Types of Corporate Video

Corporate video production can take many different forms depending on the challenge the business is trying to solve.

Common types of corporate video include:

Company Overview Videos

Introduce the business clearly and help audiences understand who you are and what you do.

Company Overview Video Production Aberdeen

Brand Story Videos

Share the deeper story behind the business, helping audiences understand what makes you different.

Brand Story Video Production Aberdeen

Customer Testimonial Videos

Real clients describe the experience of working with your business, building trust with future customers.

Testimonial Video Production Aberdeen

Recruitment Videos

Show potential employees what it’s like to work within the organisation.

Recruitment Video Production Aberdeen

Product or Service Demonstrations

Explain how products or services work in a clear and engaging way.

Product Video Production Aberdeen

Corporate Video for Aberdeen Businesses

Aberdeen is home to many industries that deal with complex services, technologies, and projects.

Corporate video can help organisations communicate those ideas clearly to clients, partners, and stakeholders.

We frequently work with businesses in sectors such as:

Energy (Oil & Gas and Renewables)
Business and Professional Services
Digital Technology
Charities and Third-Sector Organisations

These industries often benefit from video because it helps translate complex work into clear, human stories.

Our Video Production Process

Every project follows a clear four-stage process designed to remove uncertainty and ensure the video achieves its intended outcome.
Clarity Call

We begin by understanding the business challenge the video needs to solve and what the audience needs to understand or feel after watching.

Story Design

We design the structure of the video, identify the right contributors, and shape the message that will land clearly with your audience.

Production

Filming captures real people, authentic conversations, and the environments where the work happens.

Deployment

We guide you on how to use the finished video effectively across your website, sales materials, marketing campaigns, or internal communications.

Frequently asked questions about corporate video production

What does corporate video production cost?

The investment is based on the problem we’re solving, not filming hours. Your story complexity, filming requirements, and usage all affect the investment. On a Clarity Call we’ll get clear on what you’re trying to achieve and provide a proposal tied to the value the video will create.

How long does it take?

Usually four to eight weeks from Clarity Call to final delivery. We’ll be specific about timing once we understand your needs.

What's included?

Clarity Call, story design, filming, editing, revisions, and guidance on how to deploy the finished video effectively. Full usage rights are included.

Do you work outside Aberdeen?

Yes. We’re based in Aberdeen but work with organisations across Scotland and beyond. Filming usually takes place at your location.

What do you need from us?

We need to understand the business problem you're solving, who your audience is, and what success looks like. Once that’s clear, we manage the rest of the production process.

How many rounds of changes are included?

Two rounds of revisions are included as standard. Because we invest time in getting the story right during the design phase, most projects don’t require more.

What types of corporate video do you produce?

Company overviews, customer stories, recruitment videos, corporate communications videos, training content, and multi-video campaigns. The right type depends on the business challenge.

How is corporate video different from brand storytelling?

Corporate video explains what you do — functional communication that supports sales or operations.

Brand storytelling focuses on who you are and why you’re different — creating emotional connection and differentiation.

We’ll help you figure out which approach is right for your situation.

Ready to Get Started?

Let’s Solve the Right Problem

Many organisations start by searching for a specific type of video because they know something needs to be communicated more clearly.

Sometimes that initial idea is the right solution. Sometimes a different approach will be more effective.

The best place to start is a Clarity Call, where we explore what you're trying to achieve and determine the right story to tell.

Book A clarity Call
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